Making it pop.

A little empathy goes a long way.

Website Redesigns

Redbud Advisors

  • Website Build
  • UX Redesign
  • Graphic Design

Redbud Advisors wanted a site that was simple, visually differentiating, and communicated their services effectively. Messaging developed by Froiland.

Sobering Center

  • UX Redesign
  • Graphic Design
  • Messaging and Communications Redesign
  • Graphic Design Training for Staff

Centering messaging around public health and simplifying the pages was prioritized. Services offered by the Sobering Center are more robust than simply being a stay over spot after the bars let out. Comprehensive case management, safe transfer to recovery services, and coordination with other public health sSite build by 512 City Design & Marketing.

Full Services

Black Mamas ATX

  • Website Build
  • UX Redesign
  • Graphic Design
  • Fundraising/Development Support
  • Strategic Planning

Prioritizing services and messaging focus to Black birthing and postpartum women was a critical component in this redesign. Work also included nonprofit development support, training, and strategic planning assistance.

The Christi Center

  • Messaging redesign
  • UX Redesign
  • Graphic Design
  • Fundraising/Development Support
  • Strategic Planning
  • Event Support

“Erika is a skilled communicator and brings a keen scene of design to her development work that is very user-friendly. Her ability to synthesize our programs and find new ways to leverage the work to donors was very helpful. I was particularly impressed by her ability to utilize our existing systems, processes, and team members to accomplish the work we needed to get done, while bringing a fresh new energy to it.”

– Lara George, Executive Director of Christi Center

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